Case Study: Frasier Sterling grows ecommerce revenue with Hawke Media

Frasier Sterling grows email list 2,000% with Hawke Media

Frasier Sterling, a jewelry brand, struggled to grow its ecommerce presence and establish a brand identity beyond its initial success with celebrity gifting. The company engaged Hawke Media for strategy, paid social advertising, and email marketing services to address this challenge.

Hawke Media developed a new brand voice, launched targeted Facebook ads, and created a conversion-optimized website. They also implemented Google Shopping campaigns and a comprehensive email strategy. As a result, Frasier Sterling's direct-to-consumer business grew to account for 95% of overall sales, with its email list increasing by over 2,000% and driving 13% of site revenue.

Frasier Sterling