Case Study: First Fruit Farms boosts in-store Opal Apple sales with Hawke Media

First Fruit Farms boosts in-store sales with Hawke Media and drives 500K+ impressions

First Fruit Farms, a grower of the rare Opal Apple, faced the challenge of driving in-store demand for their seasonally available product with no direct-to-consumer sales channel. Their goal was to quickly generate high-impact brand awareness and stand out on crowded grocery shelves within a short timeframe. They partnered with Hawke Media to execute a social-led, influencer marketing campaign designed to build visibility and inspire trial.

Hawke Media developed a performance-driven influencer strategy, rapidly activating over 10 creators on Instagram and TikTok to create snackable content that highlighted the apple's non-browning feature. This solution generated over 500,000 impressions and 60,000 engagements. The campaign successfully boosted in-store sales and seasonal sell-through for First Fruit Farms, transforming the Opal Apple from a novelty into a must-try seasonal favorite.

First Fruit Farms