Case Study: East Olivia boosts paid social performance with Hawke Media and HawkeAI

East Olivia boosts sales YoY and stabilizes CAC with Hawke Media

East Olivia, a female-founded brand specializing in preserved floral arrangements, faced challenges in achieving consistent results from its paid social campaigns after pivoting to an ecommerce model. The company enlisted Hawke Media, utilizing their HawkeAI data and paid social services, to optimize its advertising strategy and benchmark its performance against competitors.

Hawke Media developed a full-funnel paid social strategy for East Olivia, implementing new Meta Ads campaign types and consistently A/B testing creative assets. This approach successfully lowered ad spend and cost per acquisition (CPA) while simultaneously increasing revenue. Using HawkeAI dashboards to monitor performance live allowed for quick optimizations, making paid social the top driver of both traffic and revenue for the brand.

East Olivia