Case Study: Droyd scales direct-to-consumer revenue with Hawke Media

Droyd boosts ROAS in Q4 with Hawke Media

Hawke Media partnered with Droyd, a fast-growing brand of electric ride-ons for kids, to address the challenge of scaling its new direct-to-consumer Shopify business. The brand needed a performance marketing strategy to recover from a slow sales period, capitalize on the critical holiday season, and build a sustainable online revenue engine while maintaining its brand integrity in a competitive market.

The solution involved a full-funnel paid media strategy, including Performance Max campaigns and dynamic creative testing, focused on building awareness and driving conversions. By maintaining an agile, test-and-learn approach with daily optimizations, Hawke Media helped Droyd transform its Q4 performance. The results included increased ROAS, increased revenue, increased total sales, and a decreased CPA, proving the scalability of Droyd's direct-to-consumer model.

Droyd