Case Study: Diamondback Bicycles boosts revenue and ROAS with Hawke Media

Diamondback Bicycles boosts revenue 114% with Hawke Media

Diamondback Bicycles, a national lifestyle cycling brand, partnered with Hawke Media to address a marketing challenge. Their goal was to maintain an extremely high return on investment while simultaneously increasing revenue and new traffic, particularly during a period of economic uncertainty.

Hawke Media implemented a solution focused on high-intent paid social and paid search campaigns, including smart shopping. Through customer analytics and strategic campaign structuring, they optimized the path to purchase. This approach delivered exceptional results: a 114% increase in revenue year-over-year, a 75% decrease in cost per acquisition to $67.03, and over $386,000 in revenue generated from the paid social platform in 2020, allowing Diamondback to thrive.

Diamondback Bicycles