Case Study: Crocs achieves viral Gen Z engagement with Hawke Media

Crocs drives nearly 700,000 impressions with Hawke Media

Crocs wanted to kick off 2022 with a viral influencer marketing campaign targeted at Gen Z customers. Their challenge was to creatively encourage people to wear Crocs anytime and anywhere by leveraging a diverse group of influencers. They partnered with Hawke Media and utilized its HawkeZ service.

Hawke Media's HawkeZ team developed the #RockYourCrocs concept and executed it with a group of influencers who posted simultaneously across multiple platforms. The solution also involved working with Icon Source to include athletes, which contributed nearly 700,000 impressions. The campaign successfully drove a high number of impressions and engagements, along with thousands of clicks to the Crocs website.

Crocs