Case Study: Cosmetic Solutions scales TikTok Shop sales with Hawke Media

Cosmetic Solutions scales TikTok Shop with Hawke Media and 600+ active affiliates

Cosmetic Solutions, a private-label skincare and haircare manufacturer, faced challenges breaking into the crowded TikTok Shop marketplace. They struggled with listing compliance issues, operational bottlenecks, and scaling a quality affiliate network to drive sales. They partnered with Hawke Media to establish and scale their TikTok Shop presence through an affiliate and influencer marketing strategy.

Hawke Media implemented a multi-phase strategy that included optimizing product listings for compliance, launching an affiliate program, and activating over 600 creators through product sampling. They used Spark Ads to amplify high-performing organic content. This approach successfully transformed TikTok Shop into a key revenue channel for Cosmetic Solutions, resulting in a significant increase in monthly buyers and moving a hero SKU in just six days.

Cosmetic Solutions