Case Study: CBD Living achieves 300% programmatic ROAS and stronger lifecycle revenue with Hawke Media

CBD Living grows email revenue 20% and hits 3.57x ROAS with Hawke Media

CBD Living, a fast-growing global CBD manufacturer, sought to enhance its direct-to-consumer growth and brand loyalty through improved digital marketing. The company partnered with Hawke Media to advance its lifecycle marketing techniques and increase SEO rankings to drive sales.

Hawke Media built a programmatic advertising strategy from scratch, achieving a 3.57x ROAS within 30 days and rapidly scaling the budget. They also overhauled lifecycle marketing, growing email revenue by 20% and implementing SMS via Postscript, which eventually contributed over 9% of overall revenue with a 138x ROI. Hawke Media's efforts led lifecycle marketing to contribute more than a third of CBD Living's monthly revenue, exceeding all initial business goals.

CBD Living