Case Study: Canada Sevens boosts ticket sales with Hawke Media’s paid media campaigns

Canada Sevens sells $3.4 million in tickets in 4 months with Hawke Media

Canada Sevens, a three-day indoor rugby tournament in Vancouver, faced the challenge of selling $3.4 million in tickets within a tight four-month window. To achieve this, they partnered with the paid media team at Hawke Media to leverage paid search and social advertising strategies.

Hawke Media implemented a comprehensive paid media solution, utilizing broad paid search campaigns across AdWords, YouTube, and hotel discovery ads, alongside targeted paid social video campaigns on TikTok and SnapChat. Through A/B testing, they found that creating a sense of urgency with messages about tickets being nearly sold out was most effective. Hawke Media generated over 4.5 million combined impressions with a cost per click of less than $1, successfully helping Canada Sevens meet their ambitious ticket sales goal.