Case Study: BILT reduces CAC and boosts conversions with Hawke Media’s paid social strategy

BILT cuts CAC by 47% in 30 days with Hawke Media

BILT, a revolutionary rewards and credit program, faced the challenge of cutting through market noise to acquire new customers at a cost-effective rate. They engaged Hawke Media for an outsourced CMO service to conduct a comprehensive strategy audit and revolutionize their acquisition funnel.

Hawke Media implemented a new strategy by adding and optimizing several paid media channels, with a focus on Meta and TikTok. They reframed the product's advertising approach and employed hyper-targeted, bottom-of-funnel tactics. This solution led to a 47% decrease in customer acquisition cost (CAC) within the first 30 days and significantly improved conversion rates for Hawke Media's client.

BILT