Case Study: Benzinga Launches a Premium EV Conference Brand with Hawke Media

Benzinga launches 22 events in Q3-Q4 2021 with Hawke Media

Benzinga, a leading media and data technology company, faced the challenge of creating a premium and exclusive brand identity for its new hybrid event, EV CON, without an in-house design team. They engaged vendor Hawke Media for a Logo & Style Guide package to develop a futuristic and modern brand that would set the conference apart in the crowded electric vehicle investment space.

Hawke Media developed a comprehensive branding solution featuring a "TRON-like" logo that merged electrical energy with Benzinga's existing identity and a flexible style guide for versatile asset deployment. The solution successfully blended retro and futuristic elements to convey a sense of premium exclusivity and forward motion, achieving the client's goal of making a strong statement for their first major hybrid event.

Benzinga