Case Study: Beach Bunny boosts revenue and conversions with Hawke Media

Beach Bunny doubles email conversion rate with Hawke Media

Beach Bunny, a luxury swimwear brand, wanted to increase site traffic, improve conversion rates, grow their social following, and build a more effective SMS program. To meet these goals, they engaged their existing vendor, Hawke Media, to add Paid Search and SMS services to their ongoing digital strategy.

Hawke Media implemented a comprehensive digital marketing plan. They first optimized Beach Bunny's Google Ads for efficiency and reallocated the savings to Facebook prospecting and non-branded search ads. They then used email and SMS lifecycle marketing to re-engage active customers and leads, moving them toward conversion. As a result of Hawke Media's strategy, the client saw significant increases in Google Ads ROAS, SMS ROAS, and Facebook ROI, while also doubling their email conversion rate and growing email revenue 2.5x year over year.

Beach Bunny