Case Study: Barstool Sports boosts e-commerce revenue with Hawke Media's paid search strategy

Barstool Sports boosts paid search ROAS to 500% with Hawke Media

Barstool Sports needed to grow revenue from its online apparel store, as sales were underperforming despite high blog readership. Its existing paid search program was also seeing diminishing returns. The company hired Hawke Media with the specific goal of achieving a 500% return on advertising spend (ROAS).

Hawke Media implemented a comprehensive paid search strategy using multiple Google campaign types. They analyzed user overlap to create targeted audience personas and used an "Alpha Beta" campaign structure to scale efforts efficiently. As a result, Hawke Media significantly increased the company's e-commerce revenue and successfully achieved its target lifetime ROAS.

Barstool Sports