Case Study: Bandi Wear boosts paid social growth with Hawke Media's TikTok and Meta strategy

Bandi Wear boosts paid social with Hawke Media, with 71% post-purchase recall

The fashionable belt and wrap company Bandi Wear had been a client of Hawke Media since 2018. After a pandemic-driven sales surge subsided, the brand needed a fresh marketing channel to reach new audiences and sustain growth, having relied solely on Meta for its paid social efforts.

Hawke Media launched a paid TikTok program for Bandi Wear, commissioning user-generated content to target the #MomTok audience. They leveraged TikTok's lower CPM rates for brand awareness and then retargeted users on Meta. Hawke Media also repurposed the successful TikTok content for Meta ads, utilizing Shop Ads to streamline the customer journey. This strategy led to the brand's biggest revenue month ever in August 2023, with over 71% of surveyed customers recalling Bandi Wear from paid social.

Bandi Wear