Case Study: Baby Gold grows affiliate revenue and preserves luxury positioning with Hawke Media

Baby Gold grows affiliate revenue 10% of DTC sales with Hawke Media

Baby Gold, a Los Angeles-based fine jewelry brand, partnered with Hawke Media to address challenges within its affiliate marketing program. Their existing efforts suffered from inconsistent momentum, coupon code leakage that hurt profit margins, and low creator engagement. The brand needed Hawke Media's help to transform this channel into a reliable revenue source without compromising its luxury positioning or average order value.

Hawke Media implemented a dual strategy that balanced content and loyalty partnerships. Their solutions included SKU-based commission suppression to prevent coupon code leakage, along with quarterly gifting campaigns and tiered bonuses to boost creator engagement. As a result, Hawke Media helped Baby Gold achieve double-digit quarterly growth in affiliate revenue, maintain its premium average order value, and increase the affiliate channel's contribution to 9-12% of total eCommerce revenue.

Baby Gold