Case Study: Arcis Golf boosts membership growth and lead quality with Hawke Media

Arcis Golf boosts CTR 67% with Hawke Media

Arcis Golf, a leading owner and operator of golf clubs in the United States, faced the challenge of accelerating membership growth in a competitive market. They needed a modern acquisition strategy to effectively reach and convert four distinct prospect personas with varying motivations. Partnering with Hawke Media, the goal was to improve efficiency across Meta, Paid Search, and Affiliate channels while increasing lead quality and bringing cohesion to their scattered creative and targeting efforts.

Hawke Media implemented a comprehensive, persona-driven digital marketing strategy for Arcis Golf. They built an Ideal Customer Profile framework to guide tailored creative, targeting, and channel investment for each audience. The solution included optimized Paid Social campaigns, high-intent Paid Search, strategic Affiliate partnerships, and conversion-focused landing page updates. This approach delivered significant results, including a 67% week-over-week increase in CTR for one persona, an 18% period-over-period increase in digital leads for another, and a 42% week-over-week improvement in CPC efficiency for golf-focused prospects.

Arcis Golf