Case Study: Apollo Neuro achieves lower CPA and higher ROAS with Hawke Media

Apollo Neuro exceeds CPA goal by 10% with Hawke Media

Apollo Neuro, a high-end tech brand selling a neuroscience-based wearable, turned to Hawke Media with the challenge of making its paid social media advertising more consistent and profitable. With a high product price point and an approaching Black Friday, the company needed to achieve a lower cost per acquisition (CPA) to justify its ad spend after seeing poor results from its own internal efforts.

Hawke Media implemented a paid social and influencer solution, defining new buyer personas and creating targeted ad copy for specific use cases like mental health and sleep improvement. They found user-generated content and videos to be highly effective and identified niche markets with the best CPA rates. The most successful tactic was an influencer campaign with health and fitness personalities. As a result, Hawke Media exceeded Apollo Neuro's CPA goal by 10% and some influencer ads achieved a return on ad spend as high as 739%.

Apollo Neuro