Case Study: ANGLR boosts user engagement and Pro upgrades with Hawke Media email marketing

ANGLR boosts email open rates by 10% with Hawke Media

ANGLR, the leading fishing app, partnered with Hawke Media to overcome a unique challenge: upgrading users to its paid 'Pro' subscription tier during the sport's off-season. For those not upgrading, the goal was to encourage immediate app use to improve future retention and conversion rates.

Hawke Media implemented a lifecycle email marketing strategy, creating a new Welcome Flow series and segmenting audiences for targeted upgrade campaigns. Through A/B testing, they optimized engagement, discovering that specific CTAs like "Take a Trip" performed significantly better. This solution by Hawke Media successfully increased new user engagement, leading to more users taking a fishing trip in their first week. The welcome series also boosted email open rates by 10% for their highly engaged audience.

ANGLR