Case Study: Algenist boosts revenue and customer lifetime value with Hawke Media

Algenist boosts affiliate revenue 63% with Hawke Media

Algenist, an award-winning skincare brand, faced the challenge of building customer lifetime value through discount and subscription campaigns without compromising its high-end brand appeal. They partnered with the vendor Hawke Media to address this using affiliate marketing, paid search, and paid social services.

Hawke Media implemented a comprehensive digital strategy, securing over 70 top-tier affiliate placements, launching new paid social platforms like TikTok, and utilizing new Google Ads campaign types. This solution drove significant results, including a 63% increase in average monthly affiliate revenue, a 69% increase in new users from Google Ads, and a 466% increase in revenue from paid social efforts, successfully boosting subscriptions and recurring sales for Algenist.

Algenist