Case Study: 360 Cookware boosts brand visibility and affiliate ROI with Hawke Media

360 Cookware boosts affiliate revenue with Hawke Media

360 Cookware, a manufacturer of heirloom quality cookware, came to Hawke Media with the challenge of increasing their brand visibility through top-tier media placements without paying flat fees to publishers. They also sought to boost their return on investment from their affiliate marketing program.

Hawke Media implemented a comprehensive strategy that included pitching relevant editors for high-profile media placements and recruiting affiliates to promote the cookware. This solution successfully secured features in major publications like Buzzfeed and Southern Living. The vendor's efforts maximized the affiliate channel, leading to a significant increase in revenue, with a 0% month-over-month growth from March to April 2021.

360 Cookware