Case Study: Skylight achieves measurable linear TV lift with Haus

Skylight lifts omnichannel sales 8.6% with Haus

Skylight, an electronics company, faced the challenge of measuring the notoriously difficult-to-quantify business impact of its linear TV campaigns. They needed a reliable way to prove if the channel was driving incremental reach and sales for their digital calendars across both their direct-to-consumer (DTC) channel and Amazon. To address this, Skylight collaborated with vendor Haus.

Haus implemented a Fixed Geo Test to measure the campaign's incremental impact. The solution involved creating a synthetic control group from unaffected regions to compare against the exposed markets. The test results were significant, showing an 8.6% total omnichannel sales lift, including a 5.3% lift in DTC sales and an 11.2% lift in Amazon sales. This data from Haus provided Skylight with the robust, experiment-backed proof needed to guide future media planning and optimization.

Skylight