Case Study: Pernod Ricard achieves measurable Jameson sales lift with Haus

Pernod Ricard boosts Jameson depletions by 4.71% with Haus

Pernod Ricard, a leading global beverage company, wanted to measure the true sales impact of a major out-of-home campaign for its Jameson whiskey brand, which included activations in high-profile locations like The Sphere in Las Vegas. Their challenge was moving beyond traditional metrics like impressions and brand lift to understand the campaign's direct effect on sales. They turned to vendor Haus, using its Fixed Geo Tests feature, to find a solution.

Haus implemented a solution using a synthetic control group to precisely compare sales in the treated regions against a modeled control group. This approach measured the direct sales lift from the OOH campaign, which resulted in a 4.71% increase in incremental warehouse depletions for Jameson. This provided Pernod Ricard with revolutionary, sales-based measurement for their marketing efforts, fundamentally changing how they will evaluate OOH tactics going forward.

Pernod Ricard