Case Study: Lalo achieves incremental new customer revenue growth with Haus

Lalo boosts new customer revenue 27.1% with Haus

Lalo, a modern baby and toddler brand, suspected that the conversion-optimized algorithms on Meta and TikTok were only targeting a narrow audience of existing customers. Their challenge was to find a way to reach new, incremental audiences. To test this hypothesis, they partnered with the vendor Haus and used its GeoLift product to run controlled experiments.

Haus implemented a solution where Lalo ran a series of upper-funnel tests. On Meta, they compared purchase-optimized campaigns against add-to-cart-optimized ones. On TikTok, they tested a traffic campaign optimized for landing page views. The results from Haus showed significant lifts in new customer revenue: 27.1% from the purchase campaign and 26.5% from the add-to-cart campaign on Meta, and a 12.4% lift from the TikTok campaign. This validated their strategy, and upper-funnel tactics became a core part of Lalo's evergreen strategy on both platforms.

Lalo