Case Study: Jones Road Beauty drives a 9% lift in new orders with Haus Fixed Geo Tests

Jones Road Beauty lifts new orders 9% with Haus

Jones Road Beauty, a cosmetics brand, faced the challenge of measuring the true sales impact of its out-of-home (OOH) advertising campaign in New York City, as traditional metrics like impressions could not track conversions. To solve this, the brand turned to Haus to utilize its Fixed Geo Tests service for a rigorous incrementality measurement.

Haus implemented a four-week Fixed Geo Test, comparing sales in the exposed New York City region to a synthetic control model of other DMAs. The solution provided by Haus proved that the OOH campaign successfully drove incremental sales, yielding a 9% lift in new customer orders and establishing that OOH can be a measurable performance channel for the brand.

Jones Road Beauty