Haus
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Case Study: Jones Road Beauty Doubles New Customer Orders with Haus
A Haus Case Study
Jones Road Beauty doubles new customer orders with Haus
Jones Road Beauty, a cosmetics brand, suspected that their YouTube advertising was driving more value than platform reporting could measure due to limitations in tracking TV-based views. Their challenge was to determine the true incrementality of their YouTube ads and to see if they could efficiently increase their spend. They partnered with Haus and used its GeoLift product to find a solution.
Haus designed and implemented a three-cell geo-based test to measure the true impact of the YouTube campaigns. The results proved that click-based attribution was severely underreporting performance, showing that business-as-usual spend drove 1.82x more new customer orders than tracked. Crucially, Haus helped determine that doubling the YouTube budget efficiently generated 2.26x more new customer orders, giving Jones Road Beauty the confidence to significantly ramp up their spend.
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