Case Study: Javvy Coffee Boosts Incremental Acquisitions with Haus

Javvy Coffee drives 13X more incremental lift with Haus

Javvy Coffee, a brand offering concentrated liquid coffees, faced the challenge of determining which of their two Meta campaigns—one with top-of-funnel video creative and another with lower-funnel static imagery—was truly driving incremental customer acquisitions. They partnered with Haus and used its GeoLift feature to accurately measure the incrementality of each effort.

Haus implemented a solution using a series of 2-cell holdout experiments to test each campaign. The results were striking; the top-of-funnel creative drove over 13 times more lift than the lower-funnel campaign. This discovery led Javvy Coffee to reallocate their budget, which immediately improved their overall customer acquisition cost and marketing efficiency ratio.

Javvy Coffee