Case Study: Grüns scales past $300MM ARR with Haus incrementality testing

Grüns scales past $300MM ARR with Haus and cuts CPIA by 25%

Grüns, a health and wellness brand, outgrew its multi-touch attribution model as it scaled its performance marketing operation and expanded into new channels. The team needed a way to determine what was truly driving incremental growth, a question their existing measurement stack could not answer. They turned to vendor Haus and its GeoLift product for a solution.

Using Haus's causal measurement platform for incrementality testing, Grüns was able to quantify the true impact of its omnichannel efforts, including retail and CTV. The solution provided by Haus helped the team measure a halo effect, revealing that YouTube drove a approximately 25% lower cost per incremental acquisition for retail. This partnership enabled Grüns to make confident media investment decisions and scale past $300MM in annual recurring revenue.

Grüns