Case Study: Caraway drives incremental new customer revenue with Haus

Caraway drives 4% of new customer revenue with Haus

Caraway, a household goods company, faced the challenge of measuring the impact of Meta's upper-funnel campaigns. These campaigns are designed for broad reach and demand generation but are difficult to measure with traditional attribution, posing a risk of overserving a limited pool of in-market customers.

Using Haus's GeoLift solution, Caraway ran a controlled test to measure the true business impact of these campaigns. The results showed that the upper-funnel efforts drove a significant 4% of new customer revenue, proving their efficiency and making them an integral part of Caraway's evergreen strategy.

Caraway