Case Study: Netflix boosts Bridgerton fan engagement with HAUS Los Angeles TikTok AI filter

Netflix generates 392,000 TikTok videos and 218M views with HAUS Los Angeles

Netflix sought to build excitement for the next season of Bridgerton by creating an engaging TikTok filter for its fans. The challenge was to immerse users in the show's world while navigating the sensitive use of AI and avoiding the replication of specific characters or costumes from the series. HAUS Los Angeles was enlisted to develop this experience.

HAUS Los Angeles created a TikTok filter using generative AI to produce Bridgerton-esque character templates. The solution transposed users onto these custom portraits in real-time, generating unique results that encouraged repeated use. The campaign was an immediate hit, generating 392,000 videos and 218 million views for the effect, successfully expanding the fantasy world of Bridgerton.

Netflix