Case Study: Johnson Tiles boosts awareness and traffic for Kerastar relaunch with Hattrick

Johnson Tiles secures 18 pieces of coverage with Hattrick

Johnson Tiles faced the challenge of relaunching its popular Kerastar tile collection to architects and designers amidst a competitive market, budget constraints, and limited opportunities for traditional face-to-face sales. The vendor Hattrick was tasked with raising brand awareness and driving traffic to the product relaunch under these difficult conditions.

Hattrick devised and executed an integrated, multi-channel six-week campaign that utilized social media, PR, blogs, and print media. The campaign generated significant buzz, securing 18 pieces of media coverage and featuring in Dezeen's 10 most popular products of 2022, which achieved 6,000 page views. The product page became the second most popular on the Johnson Tiles website during the launch month, successfully raising awareness and driving traffic.

Johnson Tiles