Case Study: Porterbrook creates a destination brand for Long Marston Rail Innovation Centre with Hatched London

Porterbrook launches the UK's only continuous testing loop with Hatched London

The customer, Porterbrook, faced the challenge of creating a clear and distinctive identity for its newly transformed Long Marston Rail Innovation Centre. The historic rail site needed a brand that reflected its new role as a hub for innovation while fitting within the wider Porterbrook brand family. The vendor, Hatched London, was engaged to provide destination branding to unite the site's facilities and support its marketing and communications.

Hatched London developed a flexible sub-brand that gave the innovation centre its own unique presence. This solution included environmental graphics, wayfinding, event branding, and launch communications. The new brand successfully established Long Marston as a leading UK destination for rail innovation, providing Porterbrook with a powerful platform to showcase its investments and creating a consistent experience for all visitors and partners.

Porterbrook