Case Study: Porterbrook achieves a bold rail innovation brand with Hatched London

Porterbrook launches the UK’s first hydrogen-powered passenger train with Hatched London

The customer, Porterbrook, developed HydroFLEX, the UK's first hydrogen-powered passenger train, and faced the challenge of creating a brand that reflected its significance as a symbol of rail innovation and a more sustainable future. The vendor, Hatched London, was tasked with creating a full brand identity, including exterior livery and marketing materials, that celebrated this engineering breakthrough while ensuring it stood out as part of the wider Porterbrook rebrand.

Hatched London developed a branding solution inspired by the ripple effect of innovation, using expanding waveforms and a colour transition on the train's livery to visually tell the story of rail's evolution towards clean hydrogen power. The result was a compelling public story that elevated the complex engineering project. The vendor's work reinforced Porterbrook's reputation for investing in bold ideas and successfully positioned HydroFLEX as a memorable beacon for innovation within the industry.

Porterbrook