Case Study: Gainsborough elevates its heritage brand online with Hatched London's luxury website design

Gainsborough brings over 1,000 fabric swatches online with Hatched London

Hatched London was commissioned by Gainsborough, a historic British fabric mill with over a century of heritage, to address a key digital challenge. The company needed to translate its extraordinary craftsmanship and vast physical fabric archive into a modern online platform, making its collections accessible to a global audience of designers and clients who previously relied on slow, analog sampling methods.

The solution by Hatched London involved creating a luxury website with an editorial-inspired design and a refined visual identity that reflected the brand's British heritage. A core achievement was digitizing the extensive fabric archive into an intuitive, filterable database, allowing users to explore and compare swatches easily. This digital transformation provided Gainsborough with a platform worthy of its reputation, significantly improved accessibility for international clients, and reduced early reliance on physical samples during the specification process.

Gainsborough