Case Study: EasyRedir becomes a recognized leader in digital connection management with Hatched London

EasyRedir rebrands with Hatched London as it processes 18 billion redirects a year

Hatched London was engaged by EasyRedir, a market leader in URL management, to address a critical business challenge. After a decade of growth, EasyRedir had outgrown its name and positioning, facing new AI-powered competitors and evolving customer expectations. The company needed a bold rebrand to move beyond being seen as a simple redirect tool and to position itself as a trusted enterprise platform for digital connection management.

The solution involved a comprehensive rebrand, resulting in the new name Urllo, a brand strategy built on the belief that "every connection matters," and a new visual identity and website. Hatched London created a distinctive brand world that balanced enterprise credibility with a human personality. The rebrand successfully positioned Urllo for its next stage of growth, receiving overwhelmingly positive feedback and reinforcing its position as an innovative leader. The new strategy and scalable platform have given enterprise customers greater confidence in the business behind the technology.

EasyRedir