Case Study: University at Albany achieves nearly 60% enrollment increase with Hatchbuck

University at Albany - Customer Case Study

The University at Albany’s Weekend MBA program, led by Director Don Purdy, struggled with inconsistent, untargeted communication and a CRM that couldn’t deliver the right information to the right people at the right time. Prospects, students, and alumni were slipping through the cracks, and manual data entry and follow-up were consuming staff time.

By adopting Hatchbuck, the program implemented targeted campaigns, lead scoring, automated online forms that populate records, and activity tracking—allowing timely, personalized outreach without added manual work. The result: streamlined communications, significant time savings, and nearly a 60% increase in enrollment year-over-year.

University at Albany

Don Purdy

Director