Case Study: The WordPress Chick achieves streamlined marketing automation and faster subscriber growth with Hatchbuck

The WordPress Chick - Customer Case Study

The WordPress Chick, run by Kim Doyal in San Francisco, helps everyday entrepreneurs build businesses with WordPress. Kim had tried multiple email platforms (One Shopping Cart, AWeber, Infusionsoft) but found them either limited or too complex—often needing a specialist to build campaigns, segment lists, and get things running smoothly.

Switching to Hatchbuck let her import contacts and forms in about 24 hours and use a visual, step‑by‑step campaign builder plus a drag‑and‑drop email editor to create campaigns and integrations herself. The move eliminated the middleman, saved significant time, enabled easy tagging/segmentation and dashboard analytics, delivered quick wins (15 new subscribers from a single new opt‑in), and made marketing work both faster and more enjoyable.

The WordPress Chick

Kim Doyal

Owner