Case Study: The Database Diva achieves 50%+ email open rates and streamlined webinar automation with Hatchbuck

The Database Diva - Customer Case Study

The Database Diva, a St. Louis-based consulting firm led by Lori Feldman, faced a fragmented tech stack and an aging Act CRM that made webinar automation, lead tracking and everyday marketing painfully slow. They were juggling too many tools (as many as six), spending excessive time fixing software instead of marketing, and lacked real-time scoring and website tracking.

After evaluating 35+ platforms they adopted Hatchbuck for integrated CRM and email automation, using Tag Rules, Actions, Zapier and easy HTML forms to streamline workflows. This cut their tools down to three, reduced webinar setup to about 15 minutes, and delivered measurable gains: email open rates above 50%, click-through rates up to 25%, more web-generated leads, faster follow-up and better ROI.

The Database Diva

Lori Feldman

President