Case Study: The Clix Group achieves smarter email marketing and CRM-driven lead nurturing with Hatchbuck

The Clix Group - Customer Case Study

Clix Group, an inbound marketing firm in St. Louis specializing in SEO, PPC, web design, conversion optimization and email marketing, needed a smarter way to nurture client leads and keep brands top of mind. Their previous approach (e.g., Mailchimp) ran basic, linear campaigns and lacked the automation and consumer intelligence required to scale personalized outreach.

By adopting Hatchbuck, Clix consolidated tools into an integrated email marketing + CRM platform that pulls website leads into automated nurture campaigns and uses conditional intelligence to inform strategy. The result: stronger open and click-through activity, improved conversions, clearer consumer insights, and a more efficient, supported workflow valued by the team.

The Clix Group

Jason Hylan

Chief Strategist