Case Study: My Amazing Maid achieves $11,000 in annual recurring revenue and streamlined customer tracking with Hatchbuck

My Amazing Maid - Customer Case Study

My Amazing Maid, a residential cleaning service in the Southeast with thousands of past customers, needed a better way to market to and re-engage its list. Website estimate forms and post‑service scorecards were only arriving as emails with no tracking or CRM records, follow‑up emails were being recreated manually with attached PDFs, and the company couldn’t systematically track customer satisfaction or who was opening their messages.

Hatchbuck’s onboarding and platform automated form-to-CRM records, tracked scorecards and NPS (used for staff bonuses), and enabled automated, trackable email campaigns and drip follow-ups. The result was a 27% open rate on an inactive-customer mailing that immediately booked $1,520 in cleanings and generated $11,000 in annual recurring revenue, improved customer service, and a strong, affordable ROI.

My Amazing Maid

Royce Ard

My Amazing Maid