Case Study: MaterialMix doubles open rates and grows conversions 32% with Hatchbuck

MaterialMix - Customer Case Study

Material Mix is an online exchange platform that connects waste and recycling professionals, helping businesses turn excess reusable byproducts into valuable inputs. As a capital‑efficient startup serving a global community, the company struggled with scheduling and coordinating across time zones, giving personalized attention within a tight budget, and managing clunky CRM tools that consumed more time than they saved.

Implementing Hatchbuck automated their sales and marketing, enabling 24/7 communication and acting like a virtual marketing assistant without added payroll. Key features—contact tagging for precise segmentation, a live dashboard, and an intuitive UI—made the platform easy to use. The result: improved lead quality, doubled email open rates, a 32% increase in conversion from leads to registered users, and immediate, measurable ROI.

MaterialMix

Allison Carmen

CEO, MaterialMix