Case Study: Maddie's Fund achieves 25% contact growth and higher email engagement with Hatchbuck

Maddie’s Fund - Customer Case Study

Maddie's Fund is a family foundation dedicated to improving the status and well‑being of companion animals by providing grants and resources to shelters and rescue organizations across the U.S. Though not a traditional fundraiser or seller, they needed to reach more shelters and the public to share grants, educational resources, adoption and fostering opportunities, and success stories—but lacked the CRM and email marketing tools to grow and target their audience effectively.

They implemented Hatchbuck as a simple, effective CRM and email-marketing solution—using templates, forms, tags and reporting to segment contacts, automate communications and streamline grant/apprenticeship applications. As a result, their Maddie Network grew by 25%, and they saw measurable improvements in email open rates and click-through rates based on Hatchbuck’s insights.

Maddie’s Fund

Brittany Ransonet

Marketing Consultant