Case Study: Inbru Coffee Flavors achieves professional email marketing and streamlined CRM with Hatchbuck

Inbru Coffee Flavors - Customer Case Study

Inbru Coffee Flavors, a St. Louis specialty food company founded by Becky Sherman, makes natural coffee flavorings from California rice hulls that are added at the point of brew so customers can flavor any coffee without calories or chemicals. As a small business, Inbru struggled to organize contacts, capture leads on their website, and develop a consistent email marketing plan without the staff or budget to outsource.

By adopting Hatchbuck’s combined email marketing and CRM, Inbru began capturing contacts from their website and Facebook, automating targeted campaigns, and getting hands‑on support from a marketing consultant. The team can now measure opens, click‑throughs and conversions within minutes, tailor messages to customer interests, and run professional, low‑effort email programs that directly impact sales.

Inbru Coffee Flavors

Becky Sherman

Owner