Case Study: InfusionPoints achieves a 2x increase in managed security services revenue with Hatchbuck

How One Cyber Security Firm Doubled Their Managed Security Services Revenue Using Automation

InfusionPoints, a cyber security consulting firm led by founder Gary Daemer, aimed to expand from referral-driven consulting into managed security services but needed a cost-effective way to reach new customers and prove marketing ROI. As a small business, they required an easy-to-use demand generation and marketing automation solution to capture website traffic and convert unfamiliar prospects.

They chose Hatchbuck to gate content, capture leads with forms, run targeted nurture campaigns, and track opportunities—paired with content marketing (blogs and a white paper) and Google AdWords to drive in-market traffic. The campaign produced a signed contract within a week and, over the course of a year, helped double InfusionPoints’ managed security services revenue, improve email engagement and callback rates, and deliver strong ROI.

InfusionPoints

Gary Daemer

Founder and President