Case Study: High Touch High Tech – Science Made Fun achieves streamlined outreach and new franchise deals with Hatchbuck

High Touch High Tech – Science Made Fun - Customer Case Study

High Touch High Tech is a home‑based franchise that delivers hands‑on science programs to schools, preschools, camps and parties. Vice President Terri Connolly led marketing for a system that struggled with manual contact management, fragmented email tools, outdated mailing lists, and no visibility into who was opening or engaging with communications — making targeted outreach and follow‑up slow and error‑prone.

Implementing Hatchbuck gave them tagging and tracking, automated pre‑ and post‑program workflows, and web forms that feed leads directly into the CRM. The team can now identify hot prospects, send branded emails and surveys automatically, and keep internal communications consistent — bolstering the database, saving staff time, and closing three new deals since deployment.

High Touch High Tech – Science Made Fun

Terri Connolly

Vice President of Brand Development