Case Study: GPrX Data achieves a jump in email open rates from 15% to 40% with Hatchbuck

GPrX Data - Customer Case Study

GPrX Data, a Cambridge-based provider of NHS prescribing data for pharma reps, was relying on a patchwork of Outlook, Google Analytics and spreadsheets and needed a more efficient, personalized way to engage prospects and customers. They evaluated larger platforms and in-house options but found them costly or complex, so sought an all‑in‑one marketing automation solution that would fit their sales process and scale quickly.

They implemented Hatchbuck, which delivered straightforward onboarding, intelligent email campaigns, webforms and webpage tracking that made segmentation and behavioral outreach easy. As a result GPrX streamlined its processes, increased email open rates from 15% to 40%, gained deeper customer insights, saved time and resources, and began eliciting better feedback while having more personalized, effective conversations with prospects and customers.

GPrX Data

Christine Brett

Director, Digital Strategy