Case Study: Fit Chicks! achieves automated lead follow-up and 2–5 new client enrollments with Hatchbuck

Fit Chicks! - Customer Case Study

Fit Chicks!, owned by Coach Roz Harris in Fishers, IN, is a health and fitness micro-business that needed better email and CRM capabilities. Her previous provider lacked customization and reliable follow-up tools, making it difficult to stay in touch with leads, former clients, prospects and current clients in a time- and cost-efficient way.

Hatchbuck provided tag rules for segmentation and autoresponders, custom fields to tailor the CRM, and tasks/notifications to keep follow-ups on track. The result: a smooth, automated follow-up process that supported a 40-client "Fit Chicks! Survivor" contest, clearer email and pipeline insights, and an upcoming 12-week nurturing campaign expected to bring 2–5 new enrollments, backed by responsive support.

Fit Chicks!

Coach Roz Harris

Owner