Case Study: Compass Strategies achieves a 10% increase in email open rates and faster campaign setup with Hatchbuck

Compass Strategies - Customer Case Study

Deanna Fenton, CEO of Compass Strategies and founder of DeannaFenton.com, offers web development, maintenance, email marketing and digital coaching. She had struggled with Infusionsoft—finding it costly, overly complex and hard to train virtual assistants—and needed a simpler, flexible marketing automation tool that integrated with LeadPages and GoToWebinar while providing clear reporting and easy list segmentation.

Hatchbuck’s visual dashboard, intuitive campaign builder, email templates, webpage tracking and easy segmentation let her build staggered campaigns, track clicks and site behavior, and quickly deploy opt-ins. Since switching she’s seen a 10% increase in open rates, faster list growth from more frequent offers and integrations, and much easier training and campaign execution.

Compass Strategies

Deanna Fenton

CEO, Compass Strategies