Case Study: BlueStrata EHR achieves higher email engagement and streamlined sales and marketing with Hatchbuck

BlueStrata EHR - Customer Case Study

BlueStrata EHR is a Saint Louis–based SaaS provider of electronic health records for long‑term care led by CEO Tony Coco. Although they kept Salesforce for historical data, traditional Salesforce add‑ons proved costly and complex, and their team relied on ad‑hoc outreach; they needed an easy, automated way to align sales and marketing and re‑engage inactive contacts.

BlueStrata adopted Hatchbuck for email marketing, segmentation, online forms, campaigns and lead scoring while continuing to house records in Salesforce. Over a year they quadrupled emails sent, achieved a 1 percentage‑point lift in open rate (19% → 20%) and a 3 percentage‑point lift in click‑throughs (5.5% → 8.5%), cut bounce rate from 4.25% to 0.5%, maintained virtually no unsubscribes, sped up sales handoffs, and increased overall engagement and efficiency.

BlueStrata EHR

Tony Coco

President and Chief Executive Officer