Case Study: NFL creates a more engaging annual report with Hatch 130

NFL streamlines annual report content across 4 years with Hatch 130

The National Football League (NFL) needed to transform a large volume of content into a more appealing and digestible annual social responsibility report. They enlisted the vendor Hatch 130, which provided graphic design, layout, and copywriting services to tackle this challenge.

Hatch 130 implemented a strategic solution by dividing content into distinct categories and adhering to a detailed outline for logical flow. They used consistent, concise copy and enhanced the report with eye-catching infographics and visual callouts to highlight key information. The solution made the lengthy report more scannable and engaging for readers. Hatch 130 has successfully produced this report for the NFL for four consecutive years, with each iteration becoming more refined and shareable, including a shift to a digital format.

NFL