Case Study: a leading create in-store brand achieves 75% cost savings and 100% in-store visibility with Hashting's digital cashback technology

How can a leading brand create in-store visibility in more pharmacies for a longer period of time with significantly less budget

A leading create in-store brand faced the challenge of increasing its visibility in pharmacies for a longer duration but with a significantly smaller budget than it had previously used for promotions.

The vendor, Hashting, addressed this with its digital cashback technology. By placing a QR code on the product packaging, the offer was delivered to consumers via WhatsApp or SMS for redemption as a cashback in-store. This solution provided the brand with complete budget control and 100% in-store visibility. Hashting's approach resulted in a 75% cost saving compared to former price-off promotions and a 49% conversion rate from interest to purchase.